Sabtu, 28 Agustus 2010

Muslim Women are Taking Part in Aqua-aerobic and Swimming Events

The swimwears available in the market were either not targeted for the Muslim women as they led to show of skin or were unpractical for swimming. For a market that was not targeted by big market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that designs women's sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, women and kids. Before designing the final product "Bodykini", Oliver conducted a lot of market research and held talks with many Muslim women. Bodykini is available online at bodykini.com. Now, Islamic women can remain more active and enjoy the aqua sports with the power of Bodykini. I think we're where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market."

Women Taking Part at Swimming and Aqua-aerobic Lessons

Luckily you will now find a variety of modest swimwear stores on the web,one of them is called: Bodykini Modest Sportswear
The Bodykini is a modest swimming suit especially designed to enhance athletic performance while upholding the Koranic principle of modesty by only showing face, hands and feet.

Before Oliver designed the Bodykini he researched the market, spoke with many *Muslimahs and with his Iranian female family members. The suit would need to cover well during active swimming while upholding the Islamic values of modesty and yet I wanted the suit to be fashionable. Oliver emphasizes: "The time has come to see more Muslim women competing at water sports, at a higher level"

The Bodykini Swimwear is a 2 piece swimsuit, a shirt with a attached headpiece and a separate pants. The suit is available in two colors: Black suit with Pink stripes and Brown suit with Orange stripes. Now Islamic women can enjoy wearing modest swimming suits and participate at water sports, jump in to the pool, relax in a jacuzzi or dive into the sea.