Sabtu, 28 Agustus 2010

Muslim Women are Taking Part in Aqua-aerobic and Swimming Events

The swimwears available in the market were either not targeted for the Muslim women as they led to show of skin or were unpractical for swimming. For a market that was not targeted by big market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that designs women's sportswear. Oliver Momeni started his venture of Bodykini in 2007, based in Spain and Hasema a Turkish company started designing a line of swimwear for men, women and kids. Before designing the final product "Bodykini", Oliver conducted a lot of market research and held talks with many Muslim women. Bodykini is available online at bodykini.com. Now, Islamic women can remain more active and enjoy the aqua sports with the power of Bodykini. I think we're where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market."

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